Why Your Business Should Be Selling Online, If It Isn’t Already

While most large businesses today invest heavily in maintaining their brand presence online, the same is not always true of small to medium sized firms. Even the ones that are, may not be directing all the resources that they should towards this part of their business. This may be affecting their ability to create maximum impact and convert consumer interest into purchases.

How Many Australians Shop are on the Internet?

Research shows that online retail grew by 7% in Australia between 2014 and 2015. In 2014, the National Australian Bank estimated that 6.8% of total retail spend in 2014 came from online sales. Some of the country’s biggest online retail names right now are Temple & Webster, Kogan and the Iconic. Current projections estimate the ecommerce market to grow significantly over the next few years.

Residents here, are some of the most technologically advanced in the world, with the country boasting a 90% internet penetration rate. Locals are readily embracing shopping online from both local and foreign suppliers. This trend is only going to rise as younger generations become even more technology savvy and comfortable with using the internet for a variety of purposes.

The Perks of Trading on the Web

Your products and services will be able to reach a wider market, both locally and globally, since ecommerce overcomes most geographical obstacles, especially for service oriented companies that require no physical delivery of products. This significantly increases your establishment’s future earning potential.

Whether you sell B2C or B2B, busy customers love the convenience of making purchases online without having to turn-up at a brick-and-mortar establishment. Easy-to-use internet stores and smartphone and tablet apps can allow customers to purchase from you no matter where they are.

Handling routine business will become much easier for both you and your customer through the use of automated online ordering and delivery systems. This is likely to both increase the amount of repeat business you attract, and free-up your sales employees and related resources to deal with the matter of engaging new clients.

Once the e-business side of things take off, you may be able to save on rent by reducing the number or size of physical stores. This is of course, assuming that the good majority of existing clientele have been successfully converted into online customers. On the other hand, warehouse capacities will likely have to increase. Nevertheless, since these are likely to be situated in remote locations with significantly cheaper rent, there are still likely to be net cost savings.

Where to Get the Help You Need

With so much to be gained from learning how to operate and compete effectively over the internet, it may be worth collaborating with a dedicated ecommerce solutions Australia provider to help you kick-off the ground in no time.

Such providers are geared to serve the Australian market, and can give your business the end-to-end tools, applications and knowledge needed to succeed. From user-friendly webstore designs to one-page checkout functions, these organisations often offer integrated software applications to manage all your ecommerce needs. When things invariably do go wrong, you can contact their customer service hotlines to get things sorted out. For a company that is relatively new to the business of conducting sales online, it would be better to outsource, at least initially, rather than to keep things in-house.

In light of consumers’ rising inclinations towards the online purchasing of goods and services, it makes a lot of business sense to enter the online marketplace where possible.

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